Executive Board

The Chairman, Secretary and Treasurer collectively form the Executive Board with the signatory powers for documentation and financial transactions of the APSWC.  They assume legal liability and fiscal responsibility for APSWC activities, and have the right of veto for any APSWC vote, and are committed to transparency, equality, and actively contributing to the on-going professionalism & development of the industry.
Andrew Jacka

Director, Spa Origins Co., Ltd.

Andrew has been involved in the Hospitality industry for almost 40 years. His broad background in cooking has seen his skills be exposed to various cuisines around the world, before bringing his culinary skills to Thailand in 1995 where he progressively moved into spa operations.   His culinary abilities were recognized by the readers of Condé Nast Traveller UK when his food was voted best spa cuisine in the world (1998-2000)A passionate believer in the sharing of knowledge, he is a sought after speaker, both as an industry educator, and as a passionate ambassador of the Asian spa industry.  He has been actively involved in spa industry associations and events, including 5 years as Chairman, World Spa & Well-being Convention (under the Thai Spa Association), and is Managing Director of Spa Origins International, a niche market distribution company in Thailand. Other not-for-profit activities include: Auditor, HAPA Awards (Malaysia); Judge, AsiaSpa Awards (Hong Kong); Honorary Advisor, Thai Spa Association; Executive Director, Tourism Technology Association; and Global Wellness Day Ambassador Thailand.

Phattiraporn Khiewsanun

Managing Director, Milk Line Co., Ltd.

Phattiraporn has entered her experience in spa and wellness industry more than 10 years with initially passion of health and beauty from Thai traditional and natural ingredients and recipes. Working life has been in exporting spa products, spa consulting, spa educator and speaker. Besides, she volunteered to support and promote the industry by being a committee member and Vice President of Thai Spa Association (TSPA) for a number of years, where she currently continues in an advisory role.  She sees a great opportunity to liaison with government sectors and connect with international spa and wellness organizations and associations for collective growth.  

Angelyn Lim




The Board consists of seven directors – Membership; Knowledge Transfer; Events; Business Development – Services; Business Development – Products, Social Media & Web from across the region, and who are members in good standing of the APSWC.  They are committed to actively contributing to the APSWC during their tenure and to the continued development of the industry.
Ayu Made Mudiasih

Founder & Managing Director, Cemara Ayu Sdn. Bhd.

Ayu’s more than 20 years’ industry experience began with Mandara Spa in Bali, under the tutelage of Jeff Matthews.   For 11 years she was successfully involved in spa operations and management in spas across Indonesia & Malaysia, before she moved to Energy Day Spa, to better understand the Day Spa sector of the industry.   In 2007 she launched her own spa equipment and consulting company, Cemara Ayu Sdn. Bhd,.   She holds a certificate in Executive Development Program from Cornell University, USA where she majored in Spa Management.   She is also involved with spa education through her work with IBD (UTM) and has held Board positions in both the Association of Malaysian Spas (AMSPA) and Malaysian Association of Wellness and SPA (MAWSPA).

Sheinette Ivy Gonda Sevilla

Director of Wellness & Spa, Naman Retreat

An industry veteran with more than 20 years’ experience of Hospitality, Spa and Wellness in Philippines and Vietnam, she is better known as Ivy.  A holder of a Bachelor of Science in Tourism Management from Centro Escolar University her career began in the Philippines, but in 2007 she was lured to Vietnam where she has been instrumental in pre and post-opening spa operations for multiple properties across the country including Naman Retreat, Da Nang, which have received numerous global spa awards.  

A wife and loving mother she manages to balance her time for work and her family, while her passion drives her to continue to strive to further professionalise the industry in Vietnam.

Donald Cha

Master of Spa, Donald Spa

Popularly known as MASTER OF SPA in Nepal, is a spa Consultant and Operator. A pioneer even in Malaysia, now operates three spas at renowned 5 star hotels and two day spas in Malaysia. Four in Nepal and three in Bhutan. Donald is the man who knows about spa. He has been in the industry for almost 15 years and has been actively involved with the Asia Pacific Spa and Wellness Coalition and the Spa & Wellness Association of Nepal. He is, without a doubt, master of his craft. With spas in Malaysia, Nepal and Bhutan, Cha has revolutionized the spa industry in Nepal and continues to do so elsewhere around the world. The upcoming opening of a wellness retreat in Kathmandu ( Sept, 2018 ), complete with Kneipp Therapy, Hydrotherapy Circuit, Experience Shower, Hamamm, Salt Room Helotherapy, Oxygen Chamber among others, is just one of his many endeavors currently underway. Some of the projects, Donald is proud of are, as Project Manager, conceptualizing the Banjaran Hot Spring Resort in Malaysia, a Spiritualilty Spa in New York, a part of a wellness retreat in Zamzibar, Tanzania, a day spa with indoor pool in Vietnam, among others. Ask “what is the success formula?” Cha re-iterates that there is no short cut. Industry best practices, understanding the customer’s need, high level of integrity are among some of the guiding principles in his spas. Cha continue to say that the industry has gone beyond fad, will continue to grow and has become an important element in the tourism and preventive health care sector. Cha, the industry friends known his passionately as Donald, is passionate about the industry. He has jointly organized a few international industry conferences, a sough after speaker and has no qualms in sharing his experiences. Under the aegis of The Asia Pacific Spa & Wellness Coalition, Donald had organized a very successful Study Tour to Nepal and another to Bhutan, that had earned him ‘ hard to match’ as gestured by the Chairman, Mr Andrew Jacka, of the APSWC.


Dobashi Tsuguru

Managing Director, Sanyo International

With over 25 years’ experience of industry experience, primarily in the fields of marketing and development.   A founding director of the Nippon Spa Association in 2003 and still a current board member.   He began his career working for travel agents before establishing his own business in 1991 to focus on international properties seeking to access the Japanese Market.   He has represented iconic properties across Asia Pacific including Banyan Tree, Chiva-som and Nusa Dua Beach Resort & Spa.   A specialist in tourism marketing, he continues to promote spa & wellness education within Japan while simultaneously promoting the traditional bathing cultures of Japanese Onsen to the international market.

Barry White

Managing Director, White

Barry has over 25 years of experience developing creating, operating spa, wellness and fitness businesses around the globe.  Spending 12 years in charge of the global operations and development of Chuan Soas for Langham Hotels & Resorts.  He also established the Chuan Academy, the first ITEC accredited hotel spa training academy, and in 2017 he launched his own company White to provide a range of specialist services for the industry including project analysis, financial projections, comprehensive technical capabilities, pre-opening, brand development, services/product partnerships & development and operational management.

Cartharine Nicol
Social Media

Freelance Writer, Yoga Teacher

After eight years exploring wellness primarily in Asia, but also worldwide, as Editor and Editor-at-large for AsiaSpa magazine, Catharine returned to freelancing writing, editing and photography. She is a regular contributor to wellness, lifestyle and travel publications for both consumers and trade, print and online including her own blow www.spasandbeyond-blog.com, as well as writing website and EDM content, press releases and spa menus.  She particularly enjoys interviewing the people behind the spas, fitness centres, spa studios and nutrition programmes, and finding out about the passion they bring to their businesses, as well as their dreams for the future of the industry.  She loves her base in Hong Kong where she has lived for over 20 years, but has plans for a more mobile future.

Kevin Maes

Managing Director, Welify (Thailand)

Kevin is a Belgium entrepreneur with a background in Marketing-Management. Based in Bangkok since 2009, it didn't take him long to enter the scene of volunteering for the industry. At 24 years old he became the youngest board member ever on the board of the Thai Spa Association. He is one of the founders of Welify, a company well known for the distribution of medical and beauty equipments and award winning spa brands like LPG and comfort zone. He has developed several business strategies to keep Welify at the forefront of the Industry making sure the company remains a part of continuously feeding innovation into the beauty, spa & wellness industry in the region. Kevin's vision for Welify is to redefine how everybody thinks about wellness, and to make wellness the umbrella for all services and treatments focussed on the wellbeing of consumers. That resulted obviously in their company's tagline "Redefining Wellness".  He is also a founding member of the working committee behind of World Spa & Wellness Asia (WSWA).