It is important to look at all aspects of your business, and explore both micro and macro wellness trends to ensure that you are abreast of the latest being offered across the spa and wellness industry.
Amid the COVID pandemic, hospitality and wellness businesses are one of the most impacted — as evidenced by the many spas and salons that have had to close their doors for safety purposes. Upgrading your menu offering with products and services which are considered wellness trends is worth exploring. According to CR Fashion Book, many of these businesses are coping by boosting their online presence and rethinking their services. ORA, an acupuncture clinic, has virtual sessions on various topics such as acupressure, anxiety, and skincare. Meanwhile, some businesses have had to adjust their most profitable services. Ruby Room, for example, is known for their hour-long skin and massage services. But because their state of Chicago allows only 30 minutes maximum for spa services, they had to temporarily tweak their services to comply and make their establishment safer.
In order to re-open, spas will have to follow new pandemic protocols. This includes meticulous cleanliness, mask regulations, and a lot of hygiene products for customers. If customers know that your spa adheres to these, they will feel more confident to visit and support your business.
Of course, you will also need to find creative ways to stay ahead in a competitive market. Previously on APSWC, we discussed how creative ways don’t necessarily mean you have to be completely unique. You just have to do it well enough that it gives you an edge over competitors.
That being said, one way to get ahead is to stay updated with the industry’s trends. Below, we enumerate some top services you should consider accommodating which are considered wellness trends in your spa this 2021.
Too much screen time because of work and anxiety from the pandemic can cause insomnia. To help your clients sleep better, you can offer sleep massages. All kinds of massages can lessen fatigue and improve sleep, but sleep massages promote deeper rest. USA Today’s review of Zeel’s sleep massages explains that the massages trigger a release of melatonin, which is a hormone responsible for regulating the sleep-wake cycle. To that end, your spa can use more sleep-inducing oils and essences for relaxation. Sleep massages are also a healthier alternative to sleeping pills, as they make you relaxed and don’t have the possible side effect of drowsiness afterward.
Collagen is an ingredient in a lot of facial creams and skin care products, and it can be a very simple add-on to your spa services. You can use it at the end of a full-body exfoliation or a facial. Collagen also comes in the form of daily supplements. Pretty Me’s review of Frozen Collagen supplements highlights how collagen supplements work from the inside out, resulting in a youthful complexion and firmer skin. Collagen, whether in supplement or serum form, reduces the appearance of fine lines and reduces pore size, effectively causing fewer acne breakouts. You can consider offering these supplements to your customers as well, so they can still get a collagen treatment when they’re at home.
In a fast-paced world, we’re always easily distracted by something. As a solution, spas can use technology to implement guided meditation virtually, much like how gyms now offer online classes. A feature on The Guided Meditation discusses how anyone can benefit from meditation — regardless of experience. Guided meditation immerses one’s senses in environmental sounds and music to draw them deeper into the session. It unplugs you from the real world, relieves stress, and promotes mindfulness – no matter how short the session is.
These spa and wellness trends aren’t all new. However, amid the stress of the pandemic, these practices can not only make your spa more unique but will also contribute to your customers’ wellness.